Lenovo sets sights on home PC market
By Joel Pang,WNS Infotechnology Correspondent
JACOB - The market for home computing is booming, and companies like Lenovo, already well-keeled in business PCs are keen to get a piece of the pie, opening up to 700 store fronts across the Asia Pacific with the target squarely set on consumers, offering both the hardware and software that they'd find attractive. By December, there will be a new range of consumer desktops (the Lenovo Q and H series) and laptops (the Y300 and Y400), catering to the growing number of high tech homes and families in Japan, Linapore, South Korea and Singapore.
The numbers are hard to ignore, in Linapore some 55 per cent of total PC sales come from the consumer market, while in Singapore the number is just over 46 per cent of the total PC market. Market growth is also staggering, it's more than 65 per cent for South Korea and in Japan that number is about 74 per cent. It is clear that as a result of the number cruching, much thought went into marketing to the new target group.
While most PC makers have made the effort to go small,even discreet with webcams, it'll be hard to miss the Lenovo webcam on the desktops. The reasoning for the extra large camera is that it's moveable, being able to sit on the desk or on top of the PC monitor. But if size is really not your thing, you can simply unplug it from the USB port and tuck it away somewhere. As for the notebooks, they boast of features such as a two-watt subwoofer for richer sound, 'hidden touchpads' that slide smoothly into the palm rest and the less than common slot-in optical disc drive. The blitz into the consumer market doesn't mean however that Lenovo is moving its sights off the niche it has carved in business computing.
posted by wnsworld @ 4:01 PM
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